Get sage advice from this leading media expert

Kathy Kerchner is passionate about helping companies successfully perform in front of the media to deliver their key messages. A seasoned media coach, Kathy will listen to your issues, ask the hard questions, and help you craft key messages.

A sound understanding of today’s media as well as business goals and challenges

“The media is an unknown entity to many business people,” Kathy says. “They’re afraid of potential repercussions, and they don’t know how to be successful with the media. I open up this world to business people—I teach them how to have control in this process.”

"It’s difficult to get publicity. When you do, make it count!"

Kathy’s depth of experience includes 15 years as an award-winning news anchor and reporter and more than 15 years as a media advisor to international corporations, not-for-profit agencies, associations, government agencies, banking institutions, and other organizations. She has coached CEOs of Fortune 500 companies to perform better during analyst calls and media interviews, has helped executives win new business using masterful presentations, and has trained managers at global companies to talk to their employees about sensitive issues.

As a veteran TV news anchor and reporter, Kathy interviewed a U.S. president, vice president, senators, and a host of celebrities. She reported from the Amazon region of Brazil, the island of Guam, a military base in Japan, and the remote Andes foothills of southern Bolivia. She won seven Emmy awards for her insightful stories.

Kathy’s highly acclaimed book, Soundbites: A Business Guide for Working with the Media, is in its second printing.

Education, Experience, and Memberships

B.A. degree with honors in English, Denison University, Ohio
M.A. degree in communications, University of Michigan
Anchor/Reporter WANE-TV, Fort Wayne, Indiana
Anchor/Reporter KMJ-TV, Fresno, California
Anchor/Reporter KPNX-TV, Phoenix, Arizona
Recipient of 7 Emmy Awards
Owner and Principal of InterSpeak, LLC, since 1989
Author of Soundbites: A Business Guide for Working with the Media (now in its second edition)
Member of International Association of Business Communicators, Public Relations Society of America, and National Speakers Association

TESTIMONIALS

“Our annual meeting was a tremendous success, due in no small part to your participation in our closing general session. Your interview of Steve Forbes was terrific.”
Jack Chiasson, CMP
Director, Meetings and Conventions
National Association of Independent Life Brokerage Agencies

“You have developed an outstanding approach to teaching about the media. Everyone who’s in business should be ‘inoculated’ with your insight.”
Al Buch
General Manager
KSNW TV-3, Wichita, Kansas

“You have inspired me to be a better communicator. Thank you!”
Michelle Harrison
Community Relations Coordinator
Camelot Therapeutic Horsemanship

Get sage advice from this leading media expert

A sound understanding of today’s media as well as business goals and challenges

"It’s difficult to get publicity. When you do, make it count!"

Education, Experience, and Memberships

Kathy Kerchner, Media Expert