Get sage advice from this leading media expert
Kathy Kerchner helps smart people like you present their information clearly, confidently, and persuasively whether they’re doing an interview or giving a speech.
Watch Kathy in Action
Kathy understands today’s media as well as your business goals and challenges
“The media is an unknown entity to many business people,” Kathy says. “They’re afraid of what might happen during the interview, and they don’t know how to be successful with the media. I open up this world to them—I teach them how to have control in the process.”
“It’s difficult to get publicity. When you do, make it count!”
Kathy’s spent 15 years in the media trenches asking the tough questions—now she’s teaching you how to answer them. In her workshops and seminars, Kathy likes to have fun,m but she’s serious about helping you become a better communicator.
That’s why, 20 years ago, she started her company, Master Your Message. Since then, she’s been coaching CEOs, technical experts, managers, and others how to do a media interview that focuses on what they want to say rather than what the reporter wants to ask.
Kathy has worked with clients in Singapore, Japan, Hong Kong, and Germany. She’s coaching people in a diverse mix of industries, from health care, finance, mining, and high tech to government and non-profits.
“If media scrutiny is negative, you need to act quickly to preserve your reputation.”
When a global technology firm came under IPA scrutiny for possible groundwater contamination, Kathy helped spokespeople communicate their positive messages to the media as well as to employees.
When Dateline NBC asked a national retail chain for an interview about a touch topic, Kathy coached company execs to face the tough questioning.
When a nationwide construction company wanted to prepare their field supervisors for a possible crisis, Kathy taught them how to handle the media until the communications team could help.
In addition to her experience in TV and as a media/presentation coach, Kathy has a Masters Degree in Communication from the University of Michigan and is the author of the book Soundbites: A Business Guide for Working with the Media.
Education, Experience, and Memberships
- B.A. degree with honors in English, Denison University, Ohio
- M.A. degree in communications, University of Michigan
- Anchor/Reporter WANE-TV, Fort Wayne, Indiana
- Anchor/Reporter KMJ-TV, Fresno, California
- Anchor/Reporter KPNX-TV, Phoenix, Arizona
- Recipient of 7 Emmy Awards
- Owner and Principal of InterSpeak, LLC, since 1989
- Author of Soundbites: A Business Guide for Working with the Media (now in its second edition)
- Member of International Association of Business Communicators, Public Relations Society of America, and National Speakers Association
Kathy Kerchner, Media & Speaking Expert
