Improve your skills

Grab a cup of coffee, then take a moment to hone your skills with the following articles by Kathy Kerchner. Simply click the title to review or download the PDF. Feel free to forward these articles to colleagues and coworkers.

"Stand Up and Stand Out"
When speaking, do you appear relaxed or tense? Do you make eye contact? Kathy presents critical nonverbal communication skills that help you persuade an audience and add to your credibility. Whether you’re being interviewed by a reporter or speaking in front of an audience, don’t underestimate the power of your nonverbal communication.

"Straight from Reporters’ Mouths…"
Kathy interviewed four highly respected reporters to discover what they consider a good story, a great interview, and quotable quotes. For example, all the reporters agree that good quotes are essential, because they become the soul of a story. “Quotes are the voices of a story come to life,” says one reporter.

"Media Mistakes that Matter"
As in games, being successful with the news media depends somewhat on luck. But also like a game, the tactical choices you make ultimately determine victory or defeat. Learn the critical media mistakes to avoid—and you’ll stay out of the sand traps.

"Conquering Stage Fright: Get the Butterflies to Fly in Formation"
Yes, it is possible to overcome stage fright. Really, it is! In this article, Kathy gives step-by-step directions to get comfortable speaking in front of groups. Follow her advice and watch your comfort level grow.

TESTIMONIAL

“Our director is doing great on his interviews. In fact, right after the first training session, he made improvements.”
Tracy Scott
DAV Communications

Improve your skills

Kathy Kerchner, Media Expert