Escambia County Sheriff knows how to deal with the media
It’s a horrible story—a couple in Florida who adopts special needs children is killed in a home invasion/robbery.
In the face of such a crisis and the national coverage it’s drawn, I’ve been impressed with the actions of the Escambia County Sheriff’s Department and especially Sheriff David Morgan.
I’ve seen five interviews on the Today Show as well as videos on other web sites. Morgan has been cool, calm, extremely credible, well-spoken and savvy (besides his rugged good looks!). He knows when not to answer questions but does it in a way that doesn’t seem evasive.
He also knows how to play for the cameras, though for me at least, not in an obnoxious way. At one news conference he hugged a sobbing daughter of one of the victims saying he’d kept a promise to her to catch the murderers.
This guy is good and I’m not sure why. He can’t have had much experience with national media. He’s been sheriff for less than a year. Interestingly, during his campaign he told a newspaper that the county of 300,000 people “isn’t Mayberry anymore”.
How sad those words proved true so quickly.
