Make the most of every media moment
Learn insider secrets with SoundBites, by Kathy Kerchner

How can you develop skills to make your media experience successful?
How can you master your message?
How can you play the media’s game to your advantage?

In SoundBites: A Business Guide for Working with the Media, Kathy Kerchner shows you how. Kathy’s tips and strategies are worth their weight in gold. With the secrets you’ll discover in SoundBites, you and your team will deal effectively with the media—every time. You’ll master the media and deliver clear, strong sound bites with staying power.

In this step-by-step, 283-page guide (now in its 2nd edition), you’ll learn how to:

Attract reporters to your story
Write effective press releases, media advisories, and PSAs
Build media relationships
Control the interview to get your key messages across
Use proven answering techniques
Demonstrate confidence and credibility on camera
Formulate sound bites and quotes reporters can’t resist
Avoid misquotes and inaccuracies
Communicate in crisis to preserve your reputation

Free Bonus!
Click here to read Kathy Kerchner’s Introduction to SoundBites.

Only $23.95, including shipping
Arizona residents please add $1.25 sales tax (6.3%)

Order your copy now!
Send a check or money order to:
Kathy Kerchner
4234 N. Winfield Scott Plaza
Scottsdale, AZ 85251

ENDORSEMENTS

“Anyone who needs to better understand the inner workings of being effective with the media needs SoundBites. Kathy Kerchner’s experience as an anchor/reporter and media trainer gives readers the inside scoop on making interviews work for them.”
Larry Barton
Vice President and Director of Communications
Motorola

“SoundBites is a clear, concise, thorough, how-to guide for dealing effectively with every conceivable type of media. When your fifteen minutes of fame comes, be prepared! Arm yourself with Kathy Kerchner’s excellent advice.”
Michael Leboeuf
Author of Working Smart, The Perfect Business, and How to Win Customers and Keep Them for Life

“If you’re in the public’s eye, you’re talking to the media. If you’re talking to the media, SoundBites is a must-read. I strongly recommend it!”
Wally Amos
Famous cookie entrepreneur and author of Watermelon Magic: Seeds of Wisdom, Slices of Life

Make the most of every media moment Learn insider secrets with SoundBites, by Kathy Kerchner

In this step-by-step, 283-page guide (now in its 2nd edition), you’ll learn how to:

Kathy Kerchner, Media Expert

Make the most of every media moment
Learn insider secrets with SoundBites, by Kathy Kerchner