Make the most of every media moment
Learn insider secrets with SoundBites, by Kathy Kerchner

How can you develop skills to make your media experience successful?
How can you master your message?
How can you play the media’s game to your advantage?

In SoundBites: A Business Guide for Working with the Media, Kathy Kerchner shows you how. Kathy’s tips and strategies are worth their weight in gold. With the secrets you’ll discover in SoundBites, you and your team will deal effectively with the media—every time. You’ll master the media and deliver clear, strong sound bites with staying power.

In this step-by-step, 283-page guide (now in its 2nd edition), you’ll learn how to:

• Attract reporters to your story
• Write effective press releases, media advisories, and PSAs
• Build media relationships
• Control the interview to get your key messages across
• Use proven answering techniques
• Demonstrate confidence and credibility on camera
• Formulate sound bites and quotes reporters can’t resist
• Avoid misquotes and inaccuracies
• Communicate in crisis to preserve your reputation

Free Bonus!
Click here to read Kathy Kerchner’s Introduction to SoundBites.

Only $23.95, including shipping
Arizona residents please add $1.25 sales tax (6.3%)

Order your copy now!
Send a check or money order to:
Kathy Kerchner
4234 N. Winfield Scott Plaza
Scottsdale, AZ 85251