A Day in the Life of Bad Press Release Quotes
No wonder most press releases end up in the trash. A random search on Tuesday September 8, 2008.
Quote that says nothing in 64 words:
“We are constantly evaluating our channel lineup to ensure we provide our customers with high-quality programming that best meets their diverse interests,” said Tony Speller, senior vice president for Comcast’s Houston Region. “The enhancements we’ve made to the Canales Selecto package add even more value and choice to this popular level of service and we’re excited to offer this expanded package to our customers.”
“We are excited about the breadth and depth of information we are able to provide on the re-launched website, particularly with the interactive media center,” said Jon Hall, Chief Marketing Officer of Travelport. “We believe that Travelport’s media center offers unique and unrivaled materials which provide views into the travel sector as well as emerging trends in the economy.”
“Our customers are constantly facing the challenge of managing information from various data sources, technologies and systems,” said Marge Breya, general manager and executive vice president, Business Intelligence Platform, Business Objects, an SAP company. “They are looking to gain access to unified, reliable and trusted information via an intuitive user experience. With today’s announcement, we are helping organizations to bridge the information divide between the ‘technically capable’ and the ‘professionally informed’ so that everyone can have the decision-quality information they need to do their jobs.”
Two snooze inducers in the same press release:
“The joint interoperability tests with ViVOtech send an important signal to everyone involved in NFC applications: If they use our ProxSIM cards, they can rely on the latest and future-proof technology of NFC-enabled SIM cards and compatible standards for future NFC systems. This, coupled with the experience that we have garnered from numerous NFCprojects all over the world, enable us together to forge ahead with the wide-scale introduction of NFC,” states Dr. Klaus Vedder, head of the Telecommunications division at G&D.
“Successfully completing an interoperability test with a key leader in SIM chip technology such as Giesecke & Devrient’s shows our vision of delivering the most open and interoperable solution to the NFC market,” said Michael Mullagh, CEO of ViVOtech. “With widely tested multi-application NFC software deployed in 25 NFC payment field pilots, and more than 450,000 NFC readers shipped to over 30 countries, ViVOtech is uniquely well positioned to enable mobile network operators, financial service providers, and merchants to quickly roll out of their NFC mobile payment solutions.”
“This integration of functionality into a customizable suite of add-on capabilities reflects our continuing commitment to stay ahead of the technology curve by anticipating customer needs,” said David Drake, CEO/CTO of Revelation Software Concepts. “The structured suite of add-ons delivers our industry-leading change control technology in a way that allows customers to add functionality without delay when it is needed, and not before.”
“The joint interoperability tests with ViVOtech send an important signal to everyone involved in NFC applications: If they use our ProxSIM cards, they can rely on the latest and future-proof technology of NFC-enabled SIM cards and compatible standards for future NFC systems. This, coupled with the experience that we have garnered from numerous NFC projects all over the world, enable us together to forge ahead with the wide-scale introduction of NFC,” states Dr. Klaus Vedder, head of the Telecommunications division at G&D.
“Successfully completing an interoperability test with a key leader in SIM chip technology such as Giesecke & Devrient’s shows our vision of delivering the most open and interoperable solution to the NFC market,” said Michael Mullagh, CEO of ViVOtech. “With widely tested multi-application NFC software deployed in 25 NFC payment field pilots, and more than 450,000 NFC readers shipped to over 30 countries, ViVOtech is uniquely well positioned to enable mobile network operators, financial service providers, and merchants to quickly roll out of their NFC mobile payment solutions.”
Steve Jobs and/or Apple do it right in two press releases on the same day:
1).“iPod touch is the funnest iPod we’ve ever created,” said Steve Jobs, Apple’s CEO. “Users can listen to millions of songs, watch thousands of Hollywood movies and now, thanks to the App Store, download and play hundreds of great games on their iPod touch.”
2). “The iPod nano is the world’s most popular music player and we’ve made it even better for this holiday season,” said Steve Jobs, Apple’s CEO. “We think users are going to love the amazing new design, the automatic Genius playlist creation, as well as automatically going into Cover Flow with just a turn of the wrist.”
