I can imagine Tiger Woods talking to one of his advisors, hopefully someone who understands PR:

Advisor: Tiger, we have to say more about what happened. You’re being criticized everywhere and people are making up bizarre rumors.

Tiger: It’s nobody’s business but mine and I refuse to give in to all those people who want to know my dirty laundry. I can rise above all this. I’m not about to sink to their level.

Advisor: The truth is the only thing that’s going to shut this down. The longer you stonewall the longer the speculation will go on. In the meantime, your image is being tarnished.

Tiger: My image is fine. I make those advertisers millions and millions of dollars and nobody would dare to drop me as spokesperson.

Advisor: I wouldn’t be so sure of that. Unfortunately you’re not a normal person. You’re the best golfer in the world making huge amounts of money because the public worships you. You can’t have it both ways. If you want the their attention during good times, you have to fess up and be open when things go wrong.

Tiger: I’m Tiger Woods. I don’t have to do anything I don’t want to do. Screw them.

No, Tiger, you’re the one who’s screwed. The truth will ultimately come out, one way or another. If you had been ahead of the story, you could have had some control of the message. Now, despite your mansion and millions, you’re at the mercy of “them”.