Tell YOUR story to the media with confidence
Learn how with media training by Kathy Kerchner
For many executives, marketing managers, and even some PR reps, “the Media” is a mysterious, fearful world. You know you don’t have ultimate control over a story. But you can:
- deliver your key messages
- strongly influence the story’s outcome
- communicate in crisis to preserve your reputation
- be in control of the interview—whether the topic is positive or negative
Remove the mystery—Gain control of media interviews with insight and preparation
When your executives, subject-matter experts, and PR reps are trained and prepared, they will gain control of media interviews, successfully deliver key messages, and help position your organization in a positive light.
Is your team ready to talk to the media?
- “We’re promoting a new product. Our subject-matter experts need to talk with reporters during the media tour.”
- “Our CEO will be interviewed on a sensitive issue. He needs coaching—and lots of practice.”
- “We’re seeking publicity, and we need to be ready when the media calls.”
Kathy Kerchner will teach your team how to perform in front of the media
A seasoned media coach, Kathy listens to your issues, asks the hard questions, and helps you craft key messages. She knows the business and today’s tough media challenges. She’ll teach your key players how to confidently handle aggressive reporters and hard-hitting questions.
In a trusting, relaxed environment, your team will learn practical approaches for talking with the media, learn how to control the interview, and conduct practice interviews on camera. Kathy engenders confidence; delivers no-nonsense coaching; and gives direct, honest feedback.
Kathy’s depth of experience includes 15 years as an Emmy award-winning news anchor and reporter and more than 15 years as a media advisor to international corporations, not-for-profit agencies, banking institutions, associations, government agencies, and other organizations.
Kathy Kerchner, Media & Speaking Expert
