Tell YOUR story to the media with confidence
Learn how with media training by Kathy Kerchner

For many executives, marketing managers, and even some PR reps, “the Media” is a mysterious, fearful world. You know you don’t have ultimate control over a story. But you can:

deliver your key messages
strongly influence the story’s outcome
communicate in crisis to preserve your reputation
be in control of the interview—whether the topic is positive or negative

Remove the mystery—Gain control of media interviews with insight and preparation

When your executives, subject-matter experts, and PR reps are trained and prepared, they will gain control of media interviews, successfully deliver key messages, and help position your organization in a positive light.

Is your team ready to talk to the media?

"We’re promoting a new product. Our subject-matter experts need to talk with reporters during the media tour."
"Our CEO will be interviewed on a sensitive issue. He needs coaching—and lots of practice."
"We’re seeking publicity, and we need to be ready when the media calls."

Kathy Kerchner will teach your team how to perform in front of the media

A seasoned media coach, Kathy listens to your issues, asks the hard questions, and helps you craft key messages. She knows the business and today’s tough media challenges. She’ll teach your key players how to confidently handle aggressive reporters and hard-hitting questions.

In a trusting, relaxed environment, your team will learn practical approaches for talking with the media, learn how to control the interview, and conduct practice interviews on camera. Kathy engenders confidence; delivers no-nonsense coaching; and gives direct, honest feedback.

Kathy’s depth of experience includes 15 years as an Emmy award-winning news anchor and reporter and more than 15 years as a media advisor to international corporations, not-for-profit agencies, banking institutions, associations, government agencies, and other organizations.

Look to a seasoned expert with a sound understanding of the media and your business goals and challenges.

TESTIMONIAL

“Kathy has expertly media trained numerous executives in the three organizations I’ve worked for in the past 16 years. She presents media interview techniques in an easy-to-remember, relaxed, and fun environment, which has resulted in many successes in front of the camera.”
Andrea Smiley, APR
Director, Communications & Media Relations
Arizona Medical Association

Tell YOUR story to the media with confidence Learn how with media training by Kathy Kerchner

Remove the mystery—Gain control of media interviews with insight and preparation

Is your team ready to talk to the media?

Kathy Kerchner will teach your team how to perform in front of the media

Look to a seasoned expert with a sound understanding of the media and your business goals and challenges.

Kathy Kerchner, Media Expert

Tell YOUR story to the media with confidence
Learn how with media training by Kathy Kerchner